A renewed interest in organic.
The organic T shirt market seemed to be on an unstoppable upward trajectory a few years ago, and it has not been dramatically halted by recent economic events. But the recent boom in smaller independent brands, and screen printing in general has been very price aware, with Gildan leading the way.
In spring 2014 we are starting to see some changes, the organic Tshirt is starting to get some interest from this previously price aware sector. The range of colours and styles have been steadily added to over recent years, and we have seen the arrival of a new maker of organic Tees. Stanley & Stella are now bringing some healthy competition to a market previously dominated by continental clothing.
Two of our favourite recent additions to the market are the salvage collection from continental, and an affordable organic cotton polo shirt from Stanley & Stella.
We are really looking forward to increasing our organic t shirt printing output in 2014. Our hope is that a turn in the economy will not necassarily prompt a need for more, rather a little extra is invested in a sustainable product. Fingers crossed.