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Organic T shirt Printed as CMYK water based ink

Submitted by on Wednesday, 20 October 2010No Comment

Not all requests for promotional T shirts are about improving a companies bottom line, some businesses have an ethical policy which not only covers the goods they produce and manufacture, but also extends to the goods and promotional products they purchase from other companies. Quite often a decision which will cost them a little more in monetary terms (given the true cost of a sustainable product) speaks volumes about how sincere a company is regards their values.

As far as Advertees is concerned we always take the position of promoting the best organic T shirts, and the most environmentally friendly options for screen printing T shirts. Unfortunately many of our customers are not able to justify the extra cost for a variety of  legitimate reasons, and we totally understand that for 90% of our customer base an organic, fairly traded product is simply not within budget. For similar real world reasons we are unable to offer a ‘certified’ organic product as the expense of eliminating the possibility of cross contamination (fibres and dust from none organic T shirts) is simply not an option presently.

So it is refreshing to find a company that does not compromise (as we do) and requests a product to match their own in terms of sustainability.

Neals Yard remedies offer a range of  ‘organic natural health and beauty products‘ . This phrase is very familiar, the cynical among us, and those people who are are little weary of green washing, may be doubting this claim as they read it.  But in this instance we (Advertees) are assured by the sincerity of a company who are willing to spend a little more on promotion and merchandising because of a genuine belief in sustainability over cost. Neals Yard Remedies use the following  phrase ‘This passion, and our firm belief that it’s down to all of us to protect our precious planet, is at the heart of everything we do’  and in our experience this has proved to be true.

The T shirts supplied for this job were from earth positive, the water based inks used to print this design were supplied by grafco. It was printed at 85LPI using newman screens and a mesh, the inks used were supplied by screening west a UK supplier of grafco inks.

Although not certified, Advertees can supply T shirts printed to the highest environmental standards, it is our policy to advise clients that screen printing on to dark coloured T shirts is not, in our experience, an environmentally friendly option, despite the claims of some organically certified T shirt printers. Advertees does provide a quality non formaldehyde water based discharge printing solution, but we prefer to reinforce the following. Printing on light coloured T shirts in water based inks has far less environmental impact!

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